Fossil Study - 1142 Words

1. What are the major competitors of Fossil’s Inc? A. The major competitors of Fossil are Swatch and Guess? To be precise Swatch and Guess are well known brands in Watch industries. It was very difficult for Fossil to reach to that level. Now if we talk about the market share Fossil and Guess? Managed to be on the same level moving Swatch to number three. Fossil did had some other competitors like Gucci, Anne Klein II etc but they could not come as up as Guess and Swatch. If we talk about Swatch it was been developed in Switzerland in early 1970’s. At the same time there was Casio and other competitors’ example Hong Kong producers in the moderately priced segment which was making things difficult for Swatch leading it to complete†¦show more content†¦If they succeed to do so they would be the major shareholder in this corporation. The distribution center in Europe would sell throughout Europe, except two places Italy and Portugal, where an existing distributor would play its role. ï‚ § South America: - Same issue was expanding business in South America. Things were much difficult here as some of the fastest growing consumer markets already had their imprints in this area. Finally they decided to enter into South America market with some new designs than to the existing ones. In the early phase, sales were very low, but once they recruit the right distributor and retailer, Sales could be more aggressive in that area. †¢ Product Development: - Only producing millions of watches would not expand their business. This made them feel to produce something different and hence they came up with an idea of producing leather goods for men. Getting into leather products was again not so easy as competition was really tough. 4. What are the future growth prospects for Fossil’s Inc? A. The future growth prospects for Fossil are many though competition is really tough. If they manage to succeed as they have done it in the Watch producing market they can expand their business easily. As competition was already very high in the watch producing market hence they need to maintain their quality and their brand by which they can think of expanding in the same sector and then expandingShow MoreRelatedThe Life Of A Paleontologist1204 Words   |  5 Pages The Life Of A Paleontologist Paleontology is the study of the history of life on earth based on fossils. Fossils are the remains of plants, animals, fungi, bacteria, and single-celled living things that have been replaced by rock material or impressions of organisms preserved in rock. 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